Innovation upon innovation at Carstens
The company is now offering a whole range of completely new and unprecedented product concepts in line with consumer wishes and requirements. The new little marzipan balls available as classic marzipan, cappuccino classico and caramel are very close to perfection when it comes to this round marzipan indulgence. Each ball is individually wrapped and the fistling sound made when opening them creates a feeling of mouth-watering anticipation. When you bite into them, your taste buds are first tickled by crisp, dark chocolate before encountering the fabulously succulent Lübeck superior marzipan. These individual varieties will be available in 125g bags and also in a presentation tray comprising a mix of three delicious varieties to offer your guests. The four 25g miniatures of Lübeck marzipan covered in a choice of dark or milk chocolate are another new treat created by the company. The fancy Lübeck thins in four varieties made from 100:0 pure raw marzipan are also a new addition to the range. They are sheer indulgence and come in the following flavours: classic marzipan with rose water, vanilla marzipan, marzipan with amaretto and mascarpone-orange marzipan. The packets contain six 15g thins. The new “Cheeky Fruits”, lemon minis and mandarin minis, are made from Lübeck superior marzipan without chocolate – simply perfect for those moments of indulgence. Marzipan & Cocoa is a further innovation in this diverse range of products without chocolate.
And then the Lübeck-based company also came up with “Magic Sticks” made from Lübeck superior marzipan. 20 small, thin sticks from classic marzipan, orange marzipan and fruits of the forest marzipan, enrobed with crisp, dark chocolate.
Traditional marzipan now with the contemporary look of a pleasure-giving treat
The traditional range has been streamlined and redesigned to create the look of a treat for spoiling others.
These products are: “Thank You” marzipan hearts with two endearing cartoon motifs, marzipan Katzenzungen (cat tongues), traditional Lübeck marzipan loaves, bite-size treats and Lübecker Grüße (Lübeck Greetings), ideal as a small present to take along when visiting others. The assortment is completed by marzipan fruits. These products are, incidentally, now all made from Lübeck superior marzipan.
Cartoonist Gunga lends a unique character to Carstens seasonal products
Carstens has succeeded in acquiring the creative services of Gunga, the well-known cartoonist, for its seasonal products. His distinctive style ensures that Carstens advent calendars, Christmas thins and Easter eggs will now attract even more attention. These unique cartoons will also contribute to increasing their desirability and boosting sales.